B. Rich is a writer, filmmaker, designer, teacher and scientist. He holds an MFA in Film/Video, and a BA in Biology. He writes and directs both fiction and nonfiction films, shoots his own and others’ documentaries, and develops stories about complex concepts and issues across multiple media formats. This weaving of stories called transmedia has propelled him into game design, interactive design and virtual reality. His creative focus is on the environment, sustainable development, gender, aging and inequity. B is an Assistant Professor at DePaul University's School of Design.